Seminar on Asia Marketing2 - emerging trends and perspectives

Whether a luxury brand or a mid-market brand, each touch point of the guest experience is expected to offer some level of personalization. From check-in, room selection, choice of bedding, meals, and activities-everything is expected to be customized, personal, and reflective of the local culture and traditions. Even within the public spaces in a hotel, a personalized approach is the state-of- the-art. Lobbies evolve during the course of the day, from animated public spaces at daytime to more intimate experiences at night. Seamless technology is also a global trend that is part of the personalized experience. From guest-facing applications to back-of-house management, technology is a permanent part of today's hotels and resorts. Many of these trends started in the boutique market, but there is no segment that is not currently influenced by them. Lifestyle brands are new global norm.